Under a full moon, individuals from the music, art, film, fashion, sports, and entertainment industries gathered at the historic Castel del Monte in Italy to watch as Alessandro Michele revealed his Gucci Cosmogonie collection.

Music direction by Giovanni Attili curated by Steve Mackey

To reveal the latest Gucci Eyewear collection, Billie Eilish sets out on a dreamlike car ride through the scenic Los Angeles landscape. The campaign video culminates in a mysterious meeting involving two vintage cars, two sunglass styles, and two versions of Billie Eilish. One and the same, yet different, the dual personas portray how eyewear, just like cars, can reflect one’s image in an expanded way.

Creative Director: Alessandro Michele 
Art Director: Lina Kutsovskaya
Photographer: Harley Weir

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers & Directors: Mert & Marcus
Models' Make up: Thomas De Kluyver
Models' Hair: Paul Hanlon

With thanks to University of the Arts London, home of the Stanley Kubrick Archive, Warner Bros. Consumer Products, and the Stanley Kubrick Film Archives.

2001: A SPACE ODYSSEY and all related characters and elements © & ™ Turner Entertainment Co. A CLOCKWORK ORANGE, BARRY LYNDON, EYES WIDE SHUT, THE SHINING and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s22)

Replicas of the original costume designs curated by Milena Canonero and Charlotte Walter

MUSIC

"Title Music from A Clockwork Orange"

(from Purcell's "Music for the Funeral of Queen Mary", arr. by Wendy Carlos)

Written and performed by Wendy Carlos, Rachel Elkind

Published by Tempi Music

Performing Rights:  BMI

Courtesy of Serendip LLC



"Clockworks (Bloody Elevators)"

Written and performed by Wendy Carlos, Rachel Elkind

Published by Tempi Music

Performing Rights:  BMI

Courtesy of Serendip LLC

In a film envisioned by Creative Director Alessandro Michele, Oscar-winning actress and film producer Jessica Chastain showcases the latest timepieces from the GUCCI 25H collection, as well as the House’s unexpected take on the world of watchmaking.

Creative Director: Alessandro Michele
Art Director: Ezra Petronio
Photographer & Director: Mert & Marcus

Music: Leftfield
“Phat Planet”
(N. Barnes; P. Daley)
© Hard (UK) Hands Publishing Ltd
Courtesy of BMG Rights Management (Italy) srl
(P) 1999 Sony Music Entertainment UK Limited

Things are looking up, as Palace Skateboards brings the House to a new dimension. Under the experimental impetus of Vault, Gucci’s concept store, Creative Director Alessandro Michele has invited the founders of Palace, Lev Tanju and Gareth Skewis, to shake things up by designing a collection with wild abandon.

Prepare for whiplash as the head-turning collection is revealed in a loop of absurdity envisioned by Max Siedentopf. Out-of-this-world and weirdly down-to-earth, the campaign film sees the personas of the rodeo, road, earth, outer space, skate, and sport break status-quo by mixing and mingling in this surreal dimension where Easter eggs and unexpected cameos abound for those in-the-know.

Music Credits:
“Out of Space”
Performed by The Prodigy
Written by Lee Perry, Maurice Smith, Keith Thornton, Cedric Miller, Trevor Randolph, Max Romeo
Published by Charmax Music/Westbury Music, Universal Music Publishing Ricordi Srl, Warner Music Publishing Italy S.r.l., Wonderboy Publishing
Licensed Courtesy of XL Recordings Limited

For over 100 years, the House’s artisans have been crafting luggage to expand upon the creative spark Guccio Gucci had while working as a porter at The Savoy in London. In the latest installment of Gucci’s ‘Making-of’ series, Max Siedentopf captures this connection between the past and present through the artistry that goes into the creation of a Gucci Savoy trolley from the Gucci Valigeria collection.

In a special episode of the Gucci Podcast, guest host, creator and entrepreneur, Chriselle Lim is joined in conversation by Olympic champion, author and entrepreneur, Lindsey Vonn. Together, they talk about well-being, mental health and the new Gucci x Oura ring.
Enabling individuals to begin a journey towards self-discovery and holistic wellness, the new Gucci x Oura smart ring monitors heart rate, temperature, and sleep activity, empowering the wearer to unlock their potential through insight and guidance provided by the ŌURA App.

As the ever-evolving experimental force taking the heritage of Gucci to unexpected dimensions, Vault has expanded in many directions across the metaverse, including The Sandbox with Gucci Vault Land. From October 27-November 9, the playground of sorts will be open to those in pursuit of surprise and wonder. A manifestation of Vault at 360°, the digital landscape celebrates the careful curation of rare vintage Gucci pieces, the dialogues between contemporary creators and the House, the enthusiasm for NFT artworks, and the magic that arises when all these different facets coalesce and when the communities around them converge.

Discover more on.gucci.com/VaultSandbox__

Harry Styles channels his expressive emotionality to play with the meaning of masculinity in the campaign of the Gucci HA HA HA collection, which the British singer-songwriter and actor envisioned together with Creative Director Alessandro Michele. Clothes are put on, paired with surprising accessories, then cast aside and piled up in a game of dress-up that neither establishes nor recounts classic preconceptions, but rather recasts the men’s wardrobe as a tool for the avant-garde.