Nissan’s SECRET Plan To Make 15 NEW CARS Till 2030

I guess you could say it took Nissan quite a while to honor its role as an electrification pioneer. Despite being the first brand to present a modern mass-market electric car – the LEAF – the company failed to deliver new ones to expand the EV lineup. That will change thanks to Ambition 2030, the company’s strategic plan toward electrification. The Japanese carmaker has announced its plans to make 15 new EVs in the next 8 years. And how they intend to do that is what we'll be discussing in this video so stay tuned.
After falling behind a host of upstart rivals from China to Silicon Valley, EV pioneer Nissan Motor Co. is gearing up to get back into the EV race. But like its Japanese rivals, Nissan is still approaching the new technology with a bit of caution.
Nissan's new vision to "democratize" electrification and "take the lead" in the rapidly expanding segment comes with a dose of reality in comparison to its early EV ambitions a decade ago when it launched the Leaf.
The new plan will take a lot more cash, and the transition will happen much more gradually. That strategy puts Nissan in the camp of competitor carmakers, including Toyota and Subaru, which are pursuing a balanced portfolio of EVs and hybrids instead of going all-in on a pure-electric tomorrow.
Meanwhile, the EV volume target steers away from bold unit-sales figures and lands more in line with its Japanese peers. While Honda Motor Co. stands at one extreme, with plans to completely drop internal combustion by 2040, Toyota maintains that other non-EV technologies must still be considered, and says it will sell 8 million electrified vehicles in 2030, of which about 6 million will be engine-equipped hybrids.
In some ways, Nissan learned its lesson the hard way. In 2011, the carmaker while still under the leadership of Carlos Ghosn thought it could sell 1.5 million EVs cumulatively by 2016, together with its alliance partner Renault. The alliance missed that sales goal by 1 million vehicles. So I guess we could say that the new plan under Uchida, who took control two years ago is more sensible.
Nissan's Ambition 2030 program will see the company release a total of 23 electrified vehicles include 15 fully electric cars by the year 2030. By the same year, Nissan aims for electric cars to account for 50 percent of its global vehicles. Nissan has also set a 2050 deadline to go fully carbon neutral across the life cycle of its products.
Speaking about the plans, Nissan COO Ashwani Gupta stated, 'We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world.'
To accelerate the EV plans outlined by its Ambition 2030 program, Nissan plans to invest 2 trillion yen which is about $17.6 billion over the next 5 years. They also plan to invest 20 billion yen which is 1.76 billion in dollars by 2026 towards charging infrastructure.