2023 Mercedes A-Class - Modern Sporty Hatchback
Sporty, muscular exterior: Even from the front, the new A‑Class conveys power and dynamism. The front view is dominated by the forward-sloping bonnet with its two power bulges and steep 'shark nose', the redesigned radiator grille with star pattern and the flat headlamps, available as an option in an LED variant. The sporty character is underlined by externally flush wheels with four additional rim designs in sizes up to 19 inches, including optional high-gloss black painted light-alloy wheels in multi-spoke design and with a high-gloss rim flange for the AMG Line. The new rear diffuser and the standard LED rear lights ensure a fascinating and emotionally appealing appearance by both day and night. The high-class exterior is perfectly complemented by an attractive choice of exterior paintwork: A variety of non-metallic/metallic and MANUFAKTUR paint finishes are available.
Individual interior with high-tech: Exclusiveness is also reflected in the interior of the new A‑Class. The absolute highlight is the standard freestanding dual-screen display with a 7‑inch and the larger 10.25‑inch display taking centre stage. Optional are two 10.25‑inch displays that seem to float with their wide-screen look. The internal architecture, which is unique in this class, gives rise to a very special lighting ambience that is perhaps reminiscent of the illumination of a futuristic building at night. The three round turbine-look air vents, so typical of Mercedes‑Benz, are a homage to the world of aviation. The revised steering wheel of the current steering wheel generation, in nappa leather as standard, is compact and matches the high-tech character of the redesigned centre console.
Inside, too, the model range covers all individualisation wishes: even in the base variant of the new A‑Class, Mercedes‑Benz offers a high-quality comfort seat whose new, three-dimensionally embossed ARTICO upholstery further emphasises the sportiness of the vehicle. The Progressive trim level offers three different interior colours: black, a luxurious-looking beige and the new, zeitgeisty sage grey. A new, dark carbon-fibre look trim element further enhances both the instrument panel and the doors in these models. The AMG Line is designed for performance and features bright brushed aluminium trim and red contrasting topstitching in the ARTICO/MICROCUT seats.
In its Ambition 2039, Mercedes-Benz has set itself the goal of launching a CO₂-neutral fleet of new passenger cars and vans from 2039 across the entire value chain and life cycle. The aim is to at least halve CO₂ emissions per passenger car in the new vehicle fleet over the entire life cycle compared to 2020 by the end of this decade. One measure is the use of recycled materials. For this reason, the composition of all materials to be used was also reviewed during the design of the new B-Class and possibilities for more sustainable alternatives examined. The comfort seats feature fabrics in the centre section that are made from 100 percent recycled material. In the case of ARTICO/MICROCUT seats, this proportion is 65 percent in the surface of the seat and 85 percent in the material underneath.
Significantly upgraded equipment: Even in its standard specification, the new A-Class offers many included features, for example a reversing camera, the USB Package or the steering wheel in nappa leather. From the Progressive trim level upwards, customers can also look forward to LED headlamps, a seat with lumbar support, the Parking Package and the Mirror Package as standard.
Overall, Mercedes has again significantly simplified the offer logic for the equipment packages in order to reduce the time-consuming selection of many individual options. Functional features that are frequently ordered together are now bundled into equipment packages on the basis of actual buyer behaviour. Further functional options are available in addition. Where design options such as paint finish, upholstery, trim and wheels are concerned, customers can still configure their vehicles individually as before.
More digital, smarter, safer: In the new A-Class, both hardware and software have taken a major leap forward: the latest generation of MBUX is intuitive to operate and capable of learning. The driver and central displays create a holistic, aesthetic experience and can be customised as desired with the help of the newly designed display styles (Classic with all relevant driver information, Sporty with the dynamic rev counter, Discreet with reduced content), three modes (Navigation, Assistance, Service) and seven colour worlds. The central display offers all previous functions such as navigation, media, phone, vehicle, etc. and can be operated directly and conveniently as a touchscreen.
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